Jedson e a Brasil70
To succeed in fashion is not enough to have the talent to create, draw and sew. Also need to know how to manage, serve the customer well and sell. All these attributes are worthy of Jedson. Before becoming a successful businessman, he tells us that he has walked a path of much struggle and willpower. "You have to enjoy working and loving what you do. Perseverance is fundamental. " With the experience gained over the years in Europe, the stylist brings with him an unique baggage. He worked in famous boutiques such as Bruno Magli and Gucci, where he was a fashion consultant for the international elite in the middle of the "Tom Ford era", a period considered a great school of fashion and refinement. Among the celebrities who made fashion consulting with Jedson, during the period he spent in the fine boutiques in Italy, are: former President of the United States, Bill Clinton, Rania, queen of Jordan, actress Penelope Cruz, members of the group Spice Girls, Lisa Minelli, tennis star Serena Williams and a huge list of international celebrities.
Década de 90
The Brazilian brand that is proud to be Italian Brasil 70 Bikini begins its history in Rome in the 90's. A Brazilian brand, but with great pride, is part of the "Made in Italy". Created by brasiliense, Jedson Pereira, the brand brings a daring, innovative and creative concept. Brazil 70 takes on its name, at the same time, the refinement, the sophistication and the stripped down. Why this name? The stylist tells us that the decade of the 70s was remarkable, both for Brazilian fashion and for the country. "First it was a chic decade, a period when the bikini began to be successful and recognized worldwide. Then, it was the year in which our country became famous in football, with Pelé, "explains Jedson. In addition, it was the year the stylist was born. "Since I lived in Europe for many years, I wanted to put it all together. To honor our country, the year of my birth and to register an important decade also for fashion, "he said.
For years, Brasil70 was present in the covers of the main Italian magazines, wearing Cristina Parodi, Rita Rusic, Pamela Prati, Claudia Gerini, Manuela Arcuri, Mara Carfagna, Romina Power and their daughters, and many others like Youma Diakte, who was also the brand's advertising girl. His first show room was in Trastevere, a charming neighborhood in the heart of Rome. It was where the entrepreneur received these Italian personalities and shopkeepers from the hottest points of the European summer. At that moment, the brand became one of the most coveted of the station and began to distribute its parts in Sardegna, Capalbio, Gaeta, Circeo, Porto Ercole and Ponza Island. In the only boutique on the Italian island of Cavallo (Corsica), in the Hotel des Pecheurs, the public found exclusively parts of Brazil70. "There, the brand wore much European royalty, like the Savoia family, which has a home on the island. They loved the long, embroidered Kaftans" he recalls.
Brand Differential
The stylist also spoke about the importance of personalized work and the level of customer demand. In your store, working with customers is done with a lot of exclusivity. In 2009, the brand brought to Brazil a differential: the "Made to Measure", which is a tailored bikini, inspired by the high fashion of Milan and Paris. Nowadays, in her studio, the client can choose the bikini she wants, with model and print of her preference, assembling combinations and adding accessories to her taste.
In this way, Jedson has always been inspired by sophisticated women, who from the fashion world have obtained almost everything, and his proposal is to dress that woman who seeks refinement, joining the comfort to the style. "The models are light and loose, with the intention of not marking the body, giving charm and elegance," he said. The creator of the brand believes that loving what it does and giving a VIP treatment to every woman who enters your store, is a great differential. "Besides having good taste, Brazilian women are extremely demanding and follow fashion trends, so to be firm in the segment has to work intensely, he concluded.
Under Measure | Choose Your Bikini | Plus Size
Hours of operation
LOJA E ATELIÊ
Monday to Saturday: 8am to 8pm
Sunday: 9am - 6pm
LOJA E ATELIÊ
Monday to Saturday: 8am to 8pm
Sunday: 9am - 6pm
Have a Brasil70 Franchise
comercial@brasil70bikini.com.br
LOJA GALERIA 1
Monday to Friday: from 9 a.m. to 7 p.m.
Saturday from 9h to 13h
LOJA GALERIA 1
Monday to Friday: from 9 a.m. to 7 p.m.
Saturday from 9h to 13h
Find Brazil70 closest to you
(62) 98166-2970